Why Humans Remember Service, Not Decor: Neuroscience Lessons from Vegas Hospitality

When people think of Las Vegas, they often picture glittering lights, themed hotels, and lavish décor. While those elements create a first impression, I have learned over the years that what guests truly remember is not the design of a hotel or the sparkle of a casino. It is the service they receive, the human […]
Behavioral Economics on the Strip: Nudging Guests Toward Upgrades Without Pressure

Working in hospitality, especially in a high-energy environment like the Las Vegas Strip, I have learned that understanding human behavior is as important as understanding business strategy. Guests come to Las Vegas seeking experiences, entertainment, and memories, and the role of a hotel professional is not just to sell rooms or services but to enhance […]